The Social Media Release (SMR) is an evolution of the tried-and-trusted online press release, which in many cases is no longer sufficient in today's information-hungry Web 2.0 world.

A Social Media Press Release takes the form of a website which aggregates content from social media sources all over the Internet. It typically includes images, videos and other multimedia elements, presenting a rich platform for both online and traditional media to quickly and efficiently gather information about the news item. SMR is designed to make information accessibility and retrieval smarter and more convenient for media practitioners, as all elements of a single news release are hosted on a single platform.

socialmediarelease.co.za enables South African companies to leverage their social media presence through the exposure that online press releases bring.

Links

"The best explanation of the social media release to date" (we think so too!)
http://blendingthemix.com/2009/01/08/the-best-explanation-of-the-social-media-release-to-date/

The Evolution of the Press Release
http://www.techcrunch.com/2008/05/11/the-evolution-of-the-press-release/

PR 2.0: The Definitive Guide to Social Media Releases
http://www.briansolis.com/2008/02/definitive-guide-to-social-media.html